College of Business and Public Policy - University of Alaska Anchorage

http://www.cbpp.uaa.alaska.edu

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College of Business and Public Policy Degrees
Bachelor of Business Administration in Marketing

Program Overview

The Bachelor of Business Administration (BBA) is a professional degree offered through the College of Business and Public Policy. It is designed to prepare students to pursue meaningful and rewarding careers in management. The curriculum for the BBA degree is management oriented rather than highly specialized. Concepts that are relevant to both small and large firms and both the public and private sectors are emphasized.

The marketing degree is designed to prepare students to pursue careers in the private and public sectors. Local, state, national, and international firms, and not-for-profit organizations provide a ready market for graduates.